P3 / M3

P3: Learners plan an original print based advertisement to be used as part of their planned campaign, including:


a) Generation of appropriate ideas

Two Teaser Posters

• Main image of X-23. Will dominate the poster as it is her character poster.
• Main image of X-24 (Evil Wolverine). Same goes for X-24, he will dominate his character poster.
• Tagline. This will be include in both teaser poster. They will be both different on each one as the tagline will be specific to the character.
• Title will be included in both posters
• Date will be included in both posters

Billboard Poster

• Main image of X23. She will be the only character on the billboard as she is the star of the film.
• Title will go across the whole billboard with a bold font and contrasting colour.
• Date will be included under the title.
• Tagline will be on the top of the poster.

Magazine Advert

• Main image of X23 as she is the star of the film and the film is about her.
• Title will go across the full A4 page ad.
• Date to be kept near the title.
• Tagline to be kept near the title.

Wolverine should be referenced as it is a sequel to Logan and it was a huge success. X-Men should also be referenced as they are one of Marvel's biggest Heroes. Referencing them will show the audience that this is a Marvel Film as well. This will all make them buy tickets to the film.

The images in all the advertisements will contain messages that will make the audience buy tickets for the film. These messages will be why is she angry and ready for action? and who is facing off with her?. This will increase the anticipation for the film and fans will be ready to see whats in store for her next adventure after the tragic death of Logan/Wolverine.


Font Sheet

Colour Sheet

Mood Board

Sample Layout Plans

Drawn Layout Designs 

b) Competent Pre-Production materials and visualisations (Mock-Ups) of the ideas

Initial Design Roughs

c) competent preproduction plan with timescales and budgets for final ideas being presented

SCHEDULE

SEPTEMBER

3^rd September 2018 - Moodboard

5^th September 2018 - Other Ideas

6^th September 2018 - Layout Plans, Colour Sheet, Font Sheet

10^th September 2018 - Complete Final Concept Designs

12^th September 2018 - Target Audience Feedback

13^th September 2018 - Start Final Design for the 1st Teaser Poster

17^th September 2018 - Complete Final Design

19^th September 2018 - Presentation to Client

20^th September 2018 - Client Feedback

24^th September 2018 - Make Changes (Based on Client Feedback)

27^th September 2018 - Client Sign Off

28^th September 2018 - Create Proof Version

OCTOBER

2^nd October 2018 - Check if Proof Version is ready

3^rd October 2018 - Send off to Print

5th October 2018: Release of 1st Teaser Poster

15^th October 2018 – Start Final Design for the 2nd Teaser Poster

22^nd October 2018 – Complete Final Design

NOVEMBER

5^th November 2018 - Presentation to Client

6^th November 2018 - Client Feedback

12^th November 2018 - Make Changes (Based on Client Feedback)

22^th November 2018 - Client Sign Off

DECEMBER

3^rd December 2018 - Create Proof Version

4^th December 2018 - Check if Proof Version is ready

22^nd December 2018 - Send off to Print

25th December 2018: Release of 2nd Teaser Poster on Christmas Day

JANUARY

1^st January 2019 - Start Final Design for a Billboard Poster and a Magazine Advert

5^th January 2019 - Complete Final Design

7^th January 2019 - Presentation to Client

8^th January 2019 - Client Feedback

10^th January 2019 - Make Changes (Based on Client Feedback)

14^th January 2019 - Client Sign Off

16^th January 2019 - Create Proof Version

17^th January 2019 - Check if Proof Version is ready

30^th January 2019 - Send off to Print

FEBRUARY

1st February 2019: Release of Billboard Poster / Release of Adverts in magazines

MARCH

9th MARCH 2019: LAUNCH DATE / RELEASE OF THE FILM

BUDGET

Prints / Jobs	COST
1 Poster (A1 Vertical, Matte)	£9.59
1 Billboard	£200 per week
1 full page Advert in Magazine	£500
100 posters in the UK	£299.99
Photographer (If needed)	£75 per image x 2 (Dafne Keen and Hugh Jackman)
TOTAL COST	£1159.58

If I were to use a Photographer I would pay him the cost in the table above. But, I am taking stills from a website called outnow.ch which are free. These stills are great quality.

d) relevant risk assessment and recce